With the right strategy, your Linkedin prospecting messages can generate dozens of meetings every week. See for yourself.
LinkedIn Sales Prospecting
In this article you will see:
How to write prospecting messages on Linkedin?
7 Linkedin Sales Prospecting Strategies with Templates.
5 Things to Do Before You Start Prospecting on Linkedin.
3 Linkedin Prospecting Tools to Increase Sales.
Let's make this B2B social media your primary lead generation channel.
How to write sales prospecting messages on LinkedIn?
9 Tips for Prospecting Messages on LinkedIn :
Write short messages
Don't make proposals in the first message
Do not add notes to the request if they are not relevant
Provide a clear reason for requesting information
Ask a question to qualify
Support your question with data
Give a good reason for answering
Send 3-4 follow-ups
Always add value in follow-ups
1. Write short messages
According to Linkedin data , shorter messages tend to have higher response rates than longer ones.
best practices inmail linkedin
Other studies, such as the one conducted by Waalaxy on its user base, confirm this fact.
You can notice that messages shorter than 300 characters clearly outnumber the others.
write short prospecting messages on linkedin
Shorter messages work better because they ask for less effort from the prospect .
No one likes to read long messages. It's too much effort to put in for a complete stranger.
linkedin prospecting message template
Time has value.
Why should I spend 5 minutes reading this text that seems completely boring?
2. Don't make a pitch in the first message
Pitches make messages much longer.
Here's why you shouldn't include your sales pitch in the first message . Nor should you immediately ask for a meeting .
linkedin prospecting message wrong
Messages like this offer a solution without first asking if there is a problem.
Your sales pitch should only come out when you have confirmed to your prospect that they have the problem you are solving.
3. Do not add notes to your request if they are not relevant
It is better to add no notes than to add wrong notes. At least when you add no notes, you have the benefit of the doubt.
When you send a non-personalized albania whatsapp number data 5 million note like this, it’s a red flag . Tell your prospect, “Hey, I’m here to annoy you with non-personalized messages. Want to get in touch?”
incorrect connection request note
In his study, Waalaxy found something interesting. Connection requests without notes tend to have a higher acceptance rate.
note prospecting on linkedin
Additionally, if the note is not accepted, you can send an Inmail , which is a direct message that bypasses the connection request stage.
If you don't get a response to your inmail, you can still find your prospects' emails and send them a cold email.
Export leads from Sales Navigator for free
The fact that the connection request is not accepted is not the end of the world. There are many ways to do cold outreach.
4. Give a clear reason for your contact request
What's the first thing that comes to prospects' minds when they see your message?
Who are you?
What do you want?
Why am I reading this message?
That’s why you should start by explaining why you think it’s important to start a conversation . Find common ground as early as possible.
write icebreakers for your linkedin messages
Explain in simple terms why it is a good idea to start talking. You can quote:
Something your conversation partner did
A post he published
News about your company
Anything that makes you think your prospects might find value in exchanging with you.
prospecting messages on linkedin
Have you ever approached someone at an event and asked to meet without even introducing yourself?
I don't think so. People tend to forget that real-life interactions and texting follow the same rules.
5. Ask a question to qualify yourself
The goal of the first cold message on LinkedIn is not to get a meeting . It is to qualify your leads . Are you willing to accept a meeting with someone unqualified? I don't think so.
So you need to ask a question whose answer will immediately let you know whether continuing the conversation with this prospect is relevant.
