Calling is an important communication in online learning

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Distance learning is, first and foremost, a challenge to yourself. After all, the learning outcome depends on how responsibly the student approaches the lessons. It’s good to have time for self-education, but in the modern world, a lot of responsibilities fall on one person. At such a pace of life, it’s easy to forget about a planned lesson. Online schools practice calling interested clients with an invitation to a webinar.
At such meetings, the presenter allows you to immerse yourself in the learning process so that the potential client can evaluate the quality and effectiveness of the training program. Purchasing the entire course at the end of such a webinar is the main goal of the event.
As a rule, such organizations have large databases of potential clients. Calling everyone in a short period of time is simply physically impossible or financially unprofitable. In this case, there is a need for additional employees or the involvement of contractors. A profitable alternative to mass communication with course participants is calling with a voice bot.
Keycall has experience in cooperation with educational projects and has completed tasks for both lead generation for webinars and invitations to a course or seminar.
When online school Mate Academy approached us with a request to help attract dominican republic phone number data more listeners to their webinars, we happily agreed.
How does a voice bot help online education?
How did the process take place before our involvement?
Selling courses after a free webinar is the main strategy for developing an educational business. A large audience at such classes is the key to success. The school is promoting courses for IT specialists. In 2022, employment in IT has become not only a dream, but also a goal for a large number of Ukrainians who have lost their jobs.
Interest has increased not only among technical specialists, but also among people who are just starting out in IT. The competition in training students in this field is quite high, so the company decided to increase the client's revenue by inviting them to a webinar over the phone. The academy had not previously practiced making phone calls, so we were confident that the bot would bring positive results.
Invitation to a course using our service: how it happened
In search of a tool to increase attendance at online events, the customer's specialists considered many options. They chose the "smart" Keycall bot, since our company stood out from competitors with its loyalty, attentiveness and expertise.
Scripting: Testing
We already had experience in the field of education, so we started to act according to the established scheme. We created a call script for an invitation to a webinar, adhering to the standard, and started calling. Having calculated the results of our work, we found that we were unable to increase the attendance rate, since this indicator was already over 50% without us. The audience is extremely interested in learning, so our test did not bring much improvement.
Mailing list analysis
We completed the tasks set, but wanted to bring maximum benefit to the customer. We analyzed the situation and decided that selling courses is an important goal, where a bot can help. Therefore, we suggested calling those clients who did not leave a request to purchase the course after attending the webinar. The customer supported our idea.
The script was rewritten, adding an intermediate message "Remember...". The conversation with engagement was more effective, so we chose it for further calls with an invitation to the course. Our efforts brought a positive result - a conversion of 33%. The Academy managers received ready-made leads, to whom they could devote enough time and attention, because all the routine work was done by a robot. We tried to write the script in such a way that it could be used when conducting webinars of various variations.
Results of the call
There is much to say about the effectiveness, but the numbers speak for themselves. The service showed a conversion rate of 33%, which is why the webinar lead generation increased. The cost of a lead was $0.2. The customer was satisfied, as evidenced by repeated requests for the services of the voice robot.
Results of sales of courses by voice bot
This case once again proves that not everything can always go perfectly. Since we work on the Win-Win principle and do not exclude the possibility of a screw-up, we are always ready to offer the customer other ideas for promoting the business.
Selling courses with our “smart” service
Automation of some processes is an opportunity to stand out from the competition. The more a company reminds about its services, the more likely it is to get new clients. With the Keycall voice bot, the course sales process is more efficient, because managers only deal with ready leads, and the bot takes on all the routine work. We have proven this repeatedly using the example of Mate Academy.