Marketing chains are automatic interactions with the client during and after the transaction with the aim of improving such indicators as conversion into sales, average check, repeat sales, cross-sales.
Marketing funnels are launched by robots at certain stages of kuwait email list the transaction. Such sales funnels, for example: warming up the client during the decision-making process, upselling after the first purchase, the client base is notified of the need for a repeat purchase for cyclical goods.
Interaction with the client during the transaction helps to increase sales conversion and customer loyalty. Let's take a closer look at the methods and tools we can use to implement this interaction.
Let's look at the example of buying a product in an online store. Any buyer goes through the following stages: Thinks about buying, Waits for the product, Receives the product, Uses the product.
At the first stage, our task is not to lose the client. After he put the product in the basket, but did not buy it, or consulted about the product by phone. In any case, this is the moment when you already have data about the client and his needs, but he has not yet made a purchase. Here it is important not to fall out of the client's field of vision, convey the advantages of the product and the benefits of buying it from you, send special offers and promotions related to this product. It is also necessary to remind the sales department employee that he needs to contact the client in a timely manner. All these actions can be automated in Bitrix24.
When the client has paid for the product and is waiting to receive it, we can work on the average check and cross-selling indicators. These indicators can be improved by telling the client how to use the product correctly, what accessories may be needed, how to care for the product, how to improve it, upgrade it. This can be done through e-mail newsletters and messengers. And of course, special offers will work, for example: "Within a week after purchasing the product, there is a discount on accessories."
When receiving goods, the main thing is service. The client must understand in time from notifications when and how he can receive the goods, delivery must be timely. It is necessary to understand that a loyal client will bring the main profit in the future and a poor quality process of receiving goods can spoil the entire interaction.
After the client has started using the purchased product, our main task is to make the client make purchases from us again. We will return to this issue below.
Marketing interaction with the client during the transaction.png
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