Why Chatbots Matter in Modern Marketing

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Chatbot Marketing: Automate Engagement and Boost Conversions
Chatbots are no longer a novelty—they're essential tools for real-time engagement. Businesses use chatbots to answer FAQs, guide buyers, and nurture leads 24/7. Whether it’s on a website, WhatsApp, or Facebook Messenger, chatbot marketing saves time while increasing customer satisfaction.

Types of Chatbots and Their Use Cases
There are rule-based bots that follow set scripts, and AI-powered bots that understand natural language. Rule-based bots are great for simple flows like shipping updates or product shop searches, while AI bots (like GPT-powered systems) offer dynamic support, lead capture, and personalized upselling.

Integrating Chatbots Across Channels
Chatbots should be placed where your audience spends time—your homepage, product pages, landing pages, and messaging apps. Tools like ManyChat, Tidio, and Shoop-integrated AI bots let brands deliver tailored experiences across multiple platforms.

Measuring Chatbot Performance
Key chatbot metrics include open rates, response accuracy, conversion rate, and time saved. Optimize scripts by analyzing user drop-off points and A/B testing different flows to improve results over time.