eCommerce SEO Audit A Step-by-Step Guide for Online Stores

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Why an SEO Audit Is Essential for eCommerce
An SEO audit helps identify on-site and off-site issues that prevent your online store from ranking well on search engines. For eCommerce platforms like Shoop, an audit uncovers technical gaps, missing keywords, poor page speed, or indexing errors that impact organic traffic and sales. Regular audits ensure your store stays competitive in SERPs.

Technical SEO Checks That Matter Most
A thorough audit should include crawlability, mobile responsiveness, site speed, broken links, XML sitemap, and robots.txt file status. Use tools like Screaming Frog, Google Search Console, and PageSpeed Insights to detect performance issues. Shoop store owners should fix redirect chains, image optimization problems, and any duplicate content immediately.

On-Page Optimization Review
Audit your product pages, category pages, and blog content shop for keyword targeting, internal linking, and content depth. Ensure title tags, meta descriptions, headings and image alt texts are SEO-friendly. Shoop sellers should check each listing’s metadata for relevance, uniqueness, and click-through appeal.

Backlink Profile and Competitor Analysis
Off-page SEO is equally important. Use Ahrefs or SEMrush to evaluate your backlink health and authority score. Benchmark against top competitors to identify backlink opportunities, target keywords, and gaps in your content. Shoop sellers can benefit greatly by earning links from relevant niche blogs and directories.