As you know, SEO has become more important lately and the number of people who want to receive search engine optimization services is increasing day by day. As everyone knows, as a result of high-quality and meticulous SEO work, individuals and institutions increase their brand awareness and reach more people and potential customers. If there is something better than being listed on the first page, it is undoubtedly being listed on the first page with multiple results. This provides important benefits to individuals such as better control of their brands, increasing the number of visitors, users and most importantly customers, and taking their brands to a better position.
Of course, it would not be realistic to expect to be listed on the first page more than once without putting in any effort. There are a number of strategies to achieve this. When examining these strategies, if we look at the different areas where you will be included in search engines; we can talk about visual searches, local searches, video searches, news searches, site links, searches for shopping, third-party sites and additional domain names. Now, I would like to talk about these briefly.
Image Search Results
When we examine the visual search results, we can see homeowner database how much their importance has increased today compared to the past . When users cannot reach the results they want in web searches or when they want to reach a visual-based result, they turn to visual search and reach the website through the image. The most important point in visual searches is quality. Users usually decide whether to click or not by looking at the format and resolution of the image. Adding a high-quality image with the highest resolution possible will make you more preferable.
Another important point is the correct image format. If the image you will use on the web is a picture, it should be in JPG format , if it is an animation, it should be in GIF format , and if it is a logo or button, it should be in PNG format. Because the quality of images usually gives the best performance in these formats. A logo with a non-transparent background is often not preferred by searchers. Refreshing your images from time to time also increases your quality and keeps your site up to date . The descriptions you will write in the alt tag (Alternative Text) and title tag (Caption) fields of the image will also be actively used by search engines. Since users search according to certain keywords, the descriptions you will use here also have an important place in visual search. At the same time, since the words you write here will also guide the screen readers of your visually impaired visitors, we recommend that you keep your words within the relevant descriptive framework as much as possible.
Local Search Results
Another search result is local search results, as you know. Local search service produces ideal and quality results especially for people targeting a geographic area. The main factors affecting local search results are; local domain extension, local server and regional directories. Your top level domain name such as “.com, .uk, .co” should be selected according to the targeted area. The local server of the site should be hosted in the target country. Finally, in order to be at the top of the local search results, your site should be listed in regional directories, because you can get local search traffic by going to these directories. In order to be listed in regional directories in Turkey, we recommend that you create a Google Places record for your business & create a Google+ page for businesses. It is also very important to be listed in authority local directories such as Yellow.com.tr.
Video Search Results
The third strategy I want to talk about is video search results. As expected, YouTube results are usually an important part of video search results. Alternatively, Vimeo, which we actively use on SEOZEO TV, and Wistia, a paid provider, are also sources we frequently see in video results. If we talk about ranking factors in general, apart from the factors that affect normal search results, the quality of the video, the relevance of the thumbnails to the content, and the competition status of the keyword or words used in the description section affect your ranking on Google. You should definitely give priority to the areas that define your site in the tag section that providers such as Youtube and Vimeo offer you when adding a video.
Search Results for News
Optimizing your site for searches for news also brings permanent search engine success in the long term. News searches, which are especially important for blogs and content-intensive websites, allow you to reach good traffic and ranking in search results with the necessary arrangements. Generally speaking, it is necessary to provide quality and technical requirements to be in the first ranks. As a result, it is possible to be added to a directory called Google News . Being in the news field, which gives frequent results especially in current searches, allows you to target serious traffic. The content of the news, presenting original and reliable articles, taking care to write in the field of expertise and having understandable articles with correct grammar will make significant contributions to your being listed with more than one result in news searches. In addition, while the fast loading of the site prioritizes quality; format, URL, link, robots.txt and meta tags also technically complete this quality. You should definitely evaluate parameters such as AuthorRank, which may affect this in the long term , within your strategy.
