Account Identification & Prioritisation: Tools to select and rank target accounts.

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Multi-channel Orchestration: Personalisation across various country email list channels (email, targeted ads, direct mail, social media, sales outreach).
Intent Data Integration: Identifies which target accounts are "in-market" for your solutions.
Personalisation at Scale: Delivers highly relevant content and messages to specific stakeholders within an account.
Sales & Marketing Alignment: Facilitates collaboration between sales and marketing teams on target accounts.
Account-level Analytics: Tracks engagement and progress for each target account.
Examples:
Terminus: A dedicated ABM platform for orchestrating highly personalised campaigns across various digital channels, focused on account engagement.
Demandbase: Offers a comprehensive ABM platform with advertising, sales intelligence, and analytics for a unified view of target accounts.
Salesforce & HubSpot (with ABM add-ons/features): Both major CRM platforms have increasingly integrated ABM capabilities, allowing users to manage target accounts and personalise outreach within their existing systems.
Sales Engagement Platforms (SEPs):

Purpose: To automate and streamline outbound sales activities (email sequences, call logging, LinkedIn messages) and ensure consistent, personalised follow-up at scale, improving sales productivity and conversion rates for B2B leads.
Key Features:
Multi-channel Sequencing: Automates touches across email, phone calls, LinkedIn, and SMS.
Email Tracking: Monitors opens, clicks, and replies to optimise outreach.
Call Coaching & Logging: Records and analyses calls for training and performance improvement.
CRM Integration: Automatically logs all sales activities and updates lead statuses.
Meeting Scheduling: Allows prospects to book meetings directly from sequences.
Analytics: Provides insights into outreach effectiveness and prospect engagement.
Examples:
Salesloft: A leading SEP for sales teams, offering comprehensive outreach, engagement, and coaching features.
Outreach: Another top-tier SEP, known for its robust automation, sales intelligence, and insights into sales performance.
Reply.io: An AI-powered sales engagement platform for orchestrating email, calls, and LinkedIn outreach, aiming for highly personalised and automated campaigns.
Apollo.io: (Also listed under prospecting) Offers powerful sales engagement functionalities, allowing users to execute multi-channel sequences directly from the platform.