Content Marketing Consulting: A Strategic Leverage for Upskilling
There is much talk about the lack of digital skills in Italian companies. But it's not just talk: the data confirms it. According to the DESI (Digital Economy and Society Index), an index that tracks the degree of digitalization of the Member States of the European Union, Italy remains in third-last (!) place on the scale of digital skills (source: digitalagendadata.eu ) in 2020. Only 15.2% can offer companies advanced digital skills, compared to the 19.5% European average.
DESI 2020DESI 2020. Who has the most digital skills in Europe ?
So what to do? We really need to use all the assets available to do upskilling even through non-canonical training channels. This is where outsourced services in the digital field come into play, such as data analytics, cyber security or, indeed, content marketing consultancy.
Training begins with the relationship with consultants
Consultants are professionals who address and solve the problems of many, many different companies in a limited area of knowledge during their working day. Let's take, in our case, the example of a content marketing consultant : his daily life is filled with quick Q&A sessions with clients on specific topics, from what is the most impactful image for the new post being published on LinkedIn to how to revitalize the structure of the monthly newsletter so that it is more engaging, to how to revise the latest blog post published so that it always ranks higher in the Google ranking. Intensity and speed are the words that best describe this work.
For a company's marketing team, getting in touch with these v figures can be a real breath of fresh air . If, on the one hand, being the marketing manager of a company allows you to manage all activities at 360 degrees by developing an in-depth knowledge of the topics, services and products offered, on the other hand there is always the risk of remaining fossilized on the same processes, beliefs and knowledge. To this, we add the low level of digital awareness present in our offices. On the contrary, when it comes to innovation, there is nothing better than an exchange of perspectives with those who see many cases every day and necessarily must always keep up with the latest trends.
3 Skills to Develop with Content Marketing Consulting
Whether it’s through casual daily conversation or through real, structured tandem training, prioritize these three areas to get the most out of the experience of the content marketing professionals who follow you.
1.SEOCopywriting
Writing effectively online requires very specific rules . The key word is SEO, an acronym for Search Engine Optimization. In other words, SEO copywriting means producing content that is relevant to search engines (better known as Google) so that it is positioned among the first results on the page in response to the user's query. But it also means writing with the needs of online users in mind : information must be conveyed in a clear, simple and timely manner.
