On the Internet, it is common for large companies to pay a third party to deliver their ads to their audience. Zhukov has been sentenced to a decade in prison, but the case still reveals an alarming truth: it is shockingly easy to trick people with online bots.
There are several ways a fraudulent advertising gambling data india company can use automated tasks to trick the system. They can create fake websites where the ads are supposedly posted. They can create fake accounts that mimic the real people who would see the ads. They can also falsify data to make it appear that the ads are being viewed more than they actually are.
US advertisers have estimated that bots cost them up to $120 billion a year. Brands that rely on third-party advertising companies don't always understand how the technology works, which can leave them vulnerable to scams.
Unfortunately, laws in many countries are not updated quickly enough to keep pace with technological changes. Online fraud cases are difficult to prove or prosecute. Large companies like Google and Facebook refuse to take action against bot fraud because it generates so much traffic. Companies that fall victim to scams are unlikely to admit it, because it would damage their image.
FUNIBER sponsors educational programs on technology. Some of them are the Master's Degree in Digital Marketing and Big Data and the Master's Degree in Strategic Management in Software Engineering .
