We choose the books. We only prepare projects that fulfill our simple motto: “Prepare with quality. Be visible. Sell successfully.”
Business cooperation
Our books appeal to architects, designers and interior finland telemarketing designers. Interesting power groups that represent an important group for many of our business partners. Through our books, but also the entire "ecosystem" around them (newsletters, podcasts, PR campaigns, etc.), we can deliver not only marketing messages, but also, thanks to our own distribution, a catalog, a sample or an invitation to an event. Who are our partners?
Each of our books has partners who are connected to the topic and who help us finance expensive printing and large campaigns. In turn, we give these partners interesting results and visible promo.
Our partners include: VOLVO , Hornbach , L' Oreal , eON , ARMANI, Botanicus , Povlečení Matějovský , mm cité , Ecophon , ARA Wood , Etna iGuzzini and dozens of other companies. Each book is a separate project for us with a great impact on the target group.
How we work on books
Publishing books about architecture is our joy and complements our PR activities at Idealab and the online magazine ARCHIZOOM . We don't need to publish dozens of books a year and we focus on making our books beautiful, perfectly executed, well printed. And we also sell them ourselves. Why?
Because even with architectural books, you can sell thousands of copies if you know who you are selling them to. That is why you will not find our books among the cookbooks in supermarkets, nor in e-shops, where the books are marked with big red percentages of discounts. We do not like Czech discount marketing and we do not do it.
Our books have value: human labor, quality content, top-quality materials on which they are printed... to the quality packaging in which we send them to you from our own warehouse.
