To persuade with your landing pages you must try to offer a value proposition added to the product or service offered . All the elements that compose it must be focused on this purpose. From a visually attractive design , through the content, to the copy of the texts.
Do you want to know how to design and optimize your landing pages? With this guide you will learn everything you need to know to create the best pages for your digital marketing campaigns .
TABLE OF CONTENTS
The importance of design
14 keys to optimize your landing pages
1.- Striking but harmonious design
2.- Use color psychology
3.- Powerful images on your landing pages
4.- Videos convert more
5.- An original and montserrat email address eye-catching copy
6.- Highlight the important parts
7.- It is better to use lists than paragraphs of text
8.- Work well on calls to action
9.- Short forms
10.- Humanize your brand by showing the team
11.- Convince your visitors with your customers' opinions
12.- Improve the SEO of your landing pages
13.- Place links to your content
14.- Optimize loading speed
The importance of design
A good landing page design is what determines its attractiveness and usefulness. Despite this, many companies focus all their efforts on their website. However, it is well known that landing pages are the gateway for most leads .
Users arrive at a landing page after following a link that caught their attention. Once there, it is necessary to impact them and persuade them to stay and convert. Therefore, when designing a landing page, you have to ensure that the user finds what they are looking for at a glance .
In addition, it is essential to get the user to stay on the page, learn about the offer and finally register or buy. These are some of the things you can achieve by designing your landing pages with the needs of users in mind:
Improve users' brand recall .
Improve your own brand image .
Provide the best user experience .
Build customer loyalty.
Improve conversions .
14 keys to optimize your landing pages
There are a lot of aspects to consider when optimizing your landing page. The most effective landing pages are those that have a more visual design that immediately catches the attention of users.
After that, they are able to arouse the visitor's interest with their texts and gain their trust. Finally, they will naturally direct them towards conversion by placing all the elements strategically on the page and with powerful calls to action.
1.- Striking but harmonious design
Attractive design for landing pages
Once the user reaches your landing page, you have a few seconds to catch their attention . Content is not the only thing that matters. The way it is presented also influences the user. Design is the first element of persuasion that you have available to dazzle the user.
Therefore, it is advisable to spend enough time creating your landing pages. Find a good balance between images and text , and place the elements strategically to highlight the most important ones. You have to guide the user through your landing page in a natural way.
