Any action related to Content Marketing involves carrying out a thorough and afghanistan consumer mobile number list rigorous strategy. This task becomes pharaonic if we also want more or less influential third parties to talk about our brand in a disinterested way . And I repeat, it will be a pharaonic task because third parties that the brand “does not control” will come into play, but believe me when I tell you that it is one of the most fruitful digital business decisions that you will make for your company.
Objective: to get consumers talking about the brand
One of the goals we must set within our content marketing strategy is that consumers , who today have a lot to say thanks to social platforms, talk about the brand and publish content about it.
It is clear that with the checkbook in hand we can get many people to talk about us and do it well even if our product or service is bad. But that would be nothing more than a mirage that would mask a very sad reality for the company.
Forced positive reviews are noticeable , and so are honest reviews . Look at these two examples: the first is a TrypAdvisor review of a churrería in Asturias from a consumer who has only posted one review (which must be about his own restaurant or his cousin's because it has almost 800 reviews, of which only 9 give it 5 stars). The second is a review of a restaurant in Madrid and it was posted by a person who has posted dozens of reviews about restaurants. This is a real prosumer.
prosumer
prosumer
The first one reduces credibility. The second one adds credibility.
In short, what we look for when working with prosumer tools is a reflection of our quality but also of our authenticity and honesty as a brand.
Definition of prosumer
prosumer
With the unstoppable advance of new communication technologies, there are more and more prosumers and fewer "traditional consumers." A prosumer is a consumer who generates and shares opinions on social networks, blogs and forums . The reason why consumers are gradually becoming prosumers is that technological progress makes information available to them to analyze a product or service before purchasing it and to evaluate it publicly after their purchase.
Through what means does the prosumer express himself?
Nowadays, it is easy to have a personal blog or use forums on websites or social networks to express opinions as consumers. We can even go to the online profiles of the brand in question.
Below we see an example of a prosumer on a personal blog. This is Martina's Wardrobe Blog . Its author, Marta Palacio, is considered an influencer in beauty and styling, and she publishes (usually positive) opinions about the products she tests.
