Traditional aggressive marketing is no longer effective. People no longer have the same reaction to advertising stimuli and that is why inbound marketing appears as an alternative to traditional marketing with more effective innovative techniques.
Inbound marketing is the new trend. We no longer attack potential customers communication email list with intrusive advertising, but with inbound marketing we have to be able to make them find us, being present at each stage of their purchasing cycle wherever they are and getting their attention so they approach us; but what is inbound marketing and how can we apply it?
Table of contents
1.- study your target audience.
2.- create appropriate content.
3.- optimize your content.
4.- design an attractive landing page.
5.- design email marketing chains.
6.- design a strategy on social networks.
7.- analyze the results and adjust the campaign.
1.- study your target audience.
Target audienceto reach your target audience through inbound marketing , you must first know what these customers are like. Develop a profile, know their tastes, where they are, how they interact… to know your target audience, you must take into account 3 criteria:
demographics: sex, age, educational level…
economic: income level, social class…
psychological: behavior, personality, lifestyle…
2.- create appropriate content.
Valuable contentyou must create interesting, relevant and engaging content, always keeping in mind the audience you want to target. You can use any format: blog articles, ebooks, infographics, videos… create offers and messages adapted to the needs, motivations and consumption habits of your potential customers and that respond to their questions, concerns and/or needs.
3.- optimize your content.
Optimize your contentonce we have something to say or offer to our potential clients, we must position it on the internet. We must make sure that search engine users find us in the results and in the best possible position, since the higher up we appear, the more likely we are to be clicked on.
To position our content on the internet, we must optimize it using seo techniques such as including in the text the keywords with which we want to position ourselves on the internet, adding tags based on the content, giving a title and a description to each image...
4.- design an attractive landing page.
Content strategyonce you have a potential customer's attention, where are you going to direct them? Designing a good landing page is essential if we want to achieve a conversion from user to customer.
The landing page must be unique for each campaign or action on the internet and we must resolve what the user is looking for and use a call to action to convert clicks into leads.
5.- design email marketing chains.
Workflows de email marketingleads are the contact information that visitors to our website voluntarily provide us with. Once we have the leads, it is important to set up email sequences. Now that our potential client knows about us and we have their contact information, we can continue sending them information about our company or the product/service in order to gradually convert that lead into a client.
6.- design a strategy on social networks.
Social media strategyspread your content effectively. You know where your audience is, now you need to go get them.
Create a social media outreach plan to promote your content. The more you promote it, the more visits you will attract from your potential clients. Choose the networks you will be present on, analyze the best time to publish your content, what to publish on each of the networks…
