In which sector of activity is the persona essential?

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The persona is essential in many industries , such as marketing , customer service , and human resources .

In marketing, the persona helps identify target markets and create more effective messages.

In customer service, a persona can help guide how norway mobile database agents interact with customers and indicate how they should respond to different types of requests.

In human resources, personas can be used to better understand employee needs and develop more effective recruitment strategies.

Personas are also increasingly important in product development , as they provide insights into user behavior that can be used to design better products and services.