The concept “The job to be done” by Harvard Professor Christensen

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This concept is an approach that examines customer needs from a differentiated perspective. It is based on the idea that customers purchase products or services to complete a task (the job). Customer needs can be divided into functional, emotional, and social dimensions.

In connection with einfachbacken.de, it was essential that the brand name be algeria phone number data consistent throughout the entire product range and thus the website. Consequently, the success of einfachbacken.de was based on five recipes for success, which I would like to briefly discuss below:

Recipe for success No. 1: Understand your users better than they understand themselves!

You shouldn't build products, or websites, that are too complicated for the user. In this context, Johannes linked this to the rule that every page must be accessible in three clicks. He used an example from a website where users could only reach the recipe by clicking through a category tree. This didn't contribute to a positive user experience.

Recipe for success No. 2: Use siloing for your SEO

A key SEO success factor at einfachbacken.de was the implementation of the siloing approach, which means that categories, subcategories, and recipes all link to each other. This internal linking created a structure that primarily took user search intent into account, which ultimately had a positive impact on einfachbacken.de's SEO performance.

Recipe for success no. 3: High-quality content is key!

With einfachbacken.de, the goal was to spend as little money as possible while publishing as much content as possible on the platform. To achieve this, a holistic content strategy was used, and the goal was to eliminate user-generated content on the site, which would allow users to post their own recipes online, which would ultimately be poorly or not at all optimized for Google.