• Google Ads Store Visits Conversions: Enable the Store Visits metric in Google Ads to track store visits. This feature estimates the number of customers who visit your physical location after interacting with your online ads using anonymized location data.
• Facebook Offline Conversions: Facebook’s offline conversions electrical contractors email list feature allows you to upload in-store transaction data to match with ad interactions, providing insights into how your online ads drive in-person sales.
• Custom Promo Codes or Coupons: Create unique promo codes for specific ad campaigns. When customers redeem them in-store, the codes can be traced back to the ads that generated the visits.
• POS System Integration: Integrate your POS system with your ad platform. Doing so allows real-time syncing of sales data, making it possible to directly link in-store purchases to specific online ads.
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