Photographer and Expert in Artificial Intelligence
August 16, 2015
Although analyzing the data from your establishment's website may seem very abstract, the numbers we obtain are numerical representations of the reality of the visits we have based on the actions we are carrying out.
Making an accurate reading of what our traffic represents when applied to our business model is a sensible action to vary our strategies and adapt our tools to customer service. In order to carry out actions, it is interesting to take a series of measures:
Integrate company data into web analytics. It is essential to analyse the information generated on our website, especially when our website has a significant presence in our profit greece email address and loss account. Cross-referencing the data generated online with the offline data helps us to better understand our segments and determine what actions we should take for each of them.
Focus on geolocalized traffic. Depending on the local area in which we will develop our activity, we can use the globalization provided by the web to distribute beyond our “borders”. If we are convinced of this localization, we can fine-tune the traffic and optimize our presence even further.
Specific strategy for mobile traffic. Mobile traffic is one of the victims of the slowness with which many companies adapt their strategy to this type of device. In the first instance, it is advisable to adapt, on the other hand, we can use analytical information to see how representative this source of traffic is.
Direct traffic to where we need to use it. We must take quantification into account regardless of the platform or environment in which we carry out our actions. In some way, any action will have a greater or lesser representation in our online strategy. Therefore, it is advisable to adapt specific strategies and take advantage of them to improve our results.
Create a Dashboard with the information. Dashboards help you focus on the metrics that really matter. It's about implementing data-driven monitoring of everything you need and extracting actionable information to implement in concrete actions.
