Therefore, to ensure that customers return to our store, it is vital to provide them with a good user experience, from the moment they arrive at our store until they complete the purchase process. Being able to offer boost business’s competitiveness with switzerland lists ustomers the products they want without leaving home, comfortably, in the shortest possible time and in complete safety, is a competitive advantage that more and more stores have. So the difference between them will lie in the look & feel and the customer journey they provide to their users.
How to improve user experience?
The Internet offers too much information, so we must clearly show the customer the products they want , labelling our products well so that they are easy to find. Once the customer finds their product, we have to offer them other related or complementary goods, which must be visible once they have selected the main product. Just like when the saleswoman sees that we are trying on a sweater, she brings us matching accessories so that we look good (and buy more, of course).
The search, selection and payment processes must be simple and intuitive. Creating a complex system for purchasing and paying can lead the consumer to go to another page to get the product. It is advisable to include a series of instructions or help on the website to facilitate the purchase process, always in a simple manner and trying not to bother the customer during the process. There is nothing more annoying than going to pay and the person in charge tells you that the dataphone has poor coverage and keeps giving you receipts in which you do not know if you have been charged for something or not.
When a customer searches for a product on the web, he will be presented with several results. Offer him the opportunity to sort them as he likes , by price, novelty, popularity or number of sales. This will speed up the selection process and increase the possibility that he will venture to look for another product.
We must always have a way for the consumer to contact us. The simplest way could be a chat with company employees to resolve doubts or deal with different issues. But this chat must appear in a place that is comfortable for the user and does not get in the way when they are “just looking.”
In this way, we can use what we have learned from the customer experience in a physical store (with all due respect) as inspiration when designing the user experience of our e-commerce.
