In this sense, it is highly desirable for the influencer to be transparent about the figures from the internal analytics of their social profiles in order to study whether their audience is the one you are looking for. If they do not want to give you this detailed information, they are probably not the person you are looking for, since this data is necessary to assess their suitability.
This prior segmentation shows that we cyprus email address don't just have to think about specific people, but also about ecosystems . The same influential person can have different masses of followers in different environments, depending on the most frequent audience in them, and greater penetration or effectiveness according to these criteria. And these platforms also have specific characteristics that make it possible to benefit more or less from a collaboration with a relevant person, based on formats, algorithms, interaction and visibility patterns, etc.

The ability of influencers to reach the audience they create on social platforms is critical, as it does not depend largely on them . This has been demonstrated by the latest Facebook algorithm change and the complaints of many of these content creators, so that the follower metric is once again called into question as a relevant aspect. If the person you are counting on has a projection beyond social networks with their own resources such as a blog, and even has their own database based on records with valid and legal emails , it will be a very good point in their favor.