For example, if a person is browsing a retailer's website and has a frequently list of cyprus whatsapp phone numbers asked question, they only need to click on the chatbot and enter their question to get an automatic response and, depending on the actions the customer performs, the system will respond in a certain way.
Today, around 75% of specialists use at least one type of tool for marketing automation , so it is becoming one of the most important resources for companies to position themselves in the market.
This is due, among other things, to the fact that companies that implement marketing automation to cultivate leads notice a 451% increase in qualified prospects and these, in turn, make 47% larger purchases than the rest of the leads .
Along the same lines, marketing automation also helps representatives save time, increase sales productivity by more than 14% and reduce marketing expenses by more than 12% .
