Choosing an email marketing service provider

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One of the best ways to get started with email marketing is to work with an email marketing service provider. Working with a provider is the only way your business can use email marketing automation to effectively deliver messages to large groups of contacts or subscribers.

You'll also be able to take advantage of professional fusion data email templates, tools to help you grow and clean your email list, and tracking features to show you who's opening your emails and engaging with your campaigns and messages.

Build and grow your email list
Most businesses have some existing contacts they can build an email list from. Think about customers and people you already have relationships with. Maybe they're business contacts you email regularly; maybe you're just starting with a few supportive friends and family members.

Collecting contacts for an email marketing list
You can't start email marketing until you have a dedicated email account and a list of contacts who have agreed to send you emails. Even if you're building an email list from scratch, you can still collect contacts in one of the following ways:

by placing a paper registration form near the cash register;
by adding an online registration form to your website;
I invite my social media followers and loyal customers to sign up.