Spam tactics are not a viable business model

[samiaseo75]

Push the boundaries of search engines and try to find a way to get a better position in the search engine results (SERP), but always do it without spamming. Everything has its limits. Be careful of tactics that can jeopardize your position.

Search engines don't owe you traffic.
Just because your competitor is ranked higher than british student data you doesn’t mean you can claim their position. Search engines are not a public service and their rankings may not be fair and balanced. While some people think that big brands have an advantage over smaller, unknown players, this is not true. If that were the case, small brands wouldn’t show up in search engines at all.

So your goal should not be to demand from Google something you think you are entitled to, but to put in the effort, work, and time to achieve the best possible positions in the SERPs.

Search engines care more about their own users than your business, website, or revenue
Search engines don't care about website operators and their profits, they care about the users themselves. Successful SEO marketing must align the interests of users with what search engines prefer. And most importantly, an SEO marketer must monitor changes in search and adapt their SEO strategy to them.