Luis Herrera
Apr 5, 22 | 7 min read
What are Instagram bots?
Reading time: 6 minutes
Gaining followers and maintaining a good level of engagement can be a real challenge, mainly due to visibility issues. When used responsibly, Instagram bots are powerful resources for increasing performance on the network .
If you want to introduce these robots to your Instagram strategy , you need to start the process by getting to know them in detail.
To help you in this task, we have prepared a complete article on these robots focusing our attention on the following points:
Bots on Instagram: What are they and what are they for?
Advantages and disadvantages of using them in your strategy
5 top tips for using them safely and sustainably.
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Bots on Instagram: What are they and what are they for?
A bot is a computer program whose main function is to launch automatic actions that imitate human behavior . When imitations are carried out on the social network, we call this type of program an Instagram bot .
In this specific case, a bot consists of a list of tonga consumer email software or application that is installed in an account with the purpose of executing a series of activities automatically such as:
Leave comments;
“like” posts;
reply to direct messages;
schedule content publication;
view stories;
follow new accounts .
By introducing automation resources appropriately, we can increase the community of followers, promote improved communication between brands and users, as well as boost engagement. All this through subtle and as natural interactions as possible!
In this regard, we must mention that the use of bots as one of the best practices on Instagram requires configuring the app to generate a fluid and human-like exchange. This will prevent interactions from generating suspicions about the suitability of the account and, above all, the brand.
So, in addition to connecting the program to the Instagram API , it is necessary to configure it by indicating its function and target audience. These settings are crucial for the app to understand which segments it should perform automatic actions on.
Regarding segmentations, bots on Instagram take the following filters as a basis:
Hashtags;
profiles;
location;
accounts similar to the profile followers.
Therefore, Instagram bots are tools that can improve time management, offer more effective services, and help your account reach more followers in a very short time.
From this perspective, remember: to obtain positive results, it is essential to use them judiciously and pay attention to community standards. But this is a topic that we will address in the last section.
Advantages and disadvantages of using them in your strategy
Social media is an important business ally, especially because it allows you to increase your brand's reach in the digital environment. However, to optimize your online strategy, it is essential to use it considering best practices.
If you want to know more details about the importance of social networks for Inbound Marketing strategies , read the following content!
How social media works and its role in marketing .
Social media and customer success: in 2022, these two sectors will have to work together .
Social Media Marketing: How to Get the Best Results on Every Channel .
In the case of the network in question, it is not enough to know how to use Instagram in Digital Marketing , we must thoroughly understand its functions and tools that can be coupled with the accounts in order to enhance their performance. This is the case of bots!
Just like other resources, these programs have both positive and negative points. Basically, the manifestation of advantages or disadvantages depends largely on how they are used.
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Advantages of bots
Generally speaking, integrating bots into Instagram benefits brands because:
Improve time management
Bots can speed up certain actions and processes that, under a manual dynamic, can take too much time. In this way, their use reduces the workload, both for the account administrator and for his team.
This allows you to use your time to carry out more relevant tasks such as producing ads, paying attention to messages, analyzing metrics and restructuring actions on Instagram.
