How Brands Use Value-Based Content

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This value can take the form of features, technology, helpful everyday tips, and more. Showing buyers how to get the most out of your offers positively influences their purchasing decision.


Tesla
Tesla announces new features (value-adds) like Dog Mode and Hands-Free Trunk with lighthearted short videos, using real people in real places and putting them in real-life situations.

Tesla, Instagram

Tesla, Instagram


These value-based videos highlight the practical use chinese overseas australia data of Tesla in customers' everyday lives.

But it doesn't stop there.

The brand has YouTube playlists dedicated to the usability of each model. If customers don't understand a specific feature, they can visit YouTube for a quick guide.