What is the relationship between Brand Awareness and Digital Marketing

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Through the platforms available on the web, any brand can produce content aimed at its persona. This is already a point worth highlighting in relation to digital marketing as an aid to measuring Brand Awareness. In addition, which is the basic, it is much easier to measure the results of advertising campaigns through the internet.

Imagine paying for a sound truck to promote your brand in the city where you operate. How do you know how many people sought out your establishment through that advertisement? A truly reliable result as an answer to this question is really complicated.

However, when we migrate to the internet, Brand Awareness becomes much easier to measure, precisely because of the tools we have at our disposal, such as the monitoring metrics of Advertising platforms, or the complete Google Analytics itself.

Through Google Analytics, it is possible to measure phone number list rates such as bounce, clicks and conversion, in addition to being able to create questionnaires in exchange for benefits for consumers that represent your persona, as companies that develop software for smartphones do, while their applications are still in beta version.

In short, digital marketing is the main tool that gives us concise answers about our brand's Brand Awareness. Furthermore, it is through digital marketing tools that, after we have all the results in hand, we can create strategies and outline paths to consolidate our brand in an even stronger way.

Regarding Brand Awareness in practice, with the help of digital marketing, we can measure:

The monthly traffic of your website or social networks;
Number of times your brand was mentioned on social media , making percentage comparisons in relation to previous months;
Percentage of engagement in publications made;
Sample variety of mentions and insights about the brand name in comments, reviews and other platforms that allow this type of action;
Measure the reach of the publications created;
Use tools that analyze search engines like Google, Yahoo, Edge and Bing to visualize the monthly interest that the public has in your brand: how many times it was searched during 30 days, what types of searches your brand is involved in and how this can be changed for the better.