The visitor discovers your company through one of the marketing channels: the website, the blog or the social media page, but also by participating in an event;
The visitor clicks on the call-to-action (CTA): an image, button, or message tha t encourages them to take an action;
The CTA takes the visitor to a landing page , a web page designed to finland phone number library acquire customer information in exchange for valuable content: an ebook, a course, a presentation…
Once on the landing page, the visitor fills out a form to receive the offer.
This flow, however, forces us to face a great challenge: 97% of visitors leave a web page without leaving contact information.
Luckily, there are lead generation tools like Lead Champion discover : thanks to the use of IP tracking and artificial intelligence technologies, these software track visits to your site by interested companies, without having to fill out contact forms!
⇨ Which companies visited your website? Find out with Lead Champion discover!
B2B Lead Generation and B2C Lead Generation: What are the differences?
When it comes to lead generation, the type of customer you have will be a major influencing factor. By this we mean whether you work in a B2C (Business-to-Consumer) or B2B (Business-to-Business) market.
B2B and B2C markets have many similarities but also many differences when it comes to lead generation: we have summarized them for you in four simple points.
B2B Lead Generation
Longer sales cycles ;
Smaller audience , but with more stakeholders involved;
Using social media such as LinkedIn ;
Need to build long-term relationships with prospects.
B2C Lead Generation
Shorter sales cycles ;
Wider audience , but with fewer stakeholders involved;
Using social media such as Facebook, Instagram and Twitter ;
High likelihood of impulse purchases .
⇨ What are the 5 steps to follow to boost your B2B Lead Generation?
Lead Generation Funnel: How to Acquire Customers Online
When talking about lead generation, we often refer to the funnel . What does it mean and how can you incorporate it into your marketing strategy?
First of all, translated into Italian, the term “funnel” means “ funnel ”.
This visual metaphor is intended to convey a simple consideration: many people or companies will come into contact with your business, but only some will then become customers .
Clearly, the goal of effective lead generation is to ensure that the funnel has as little difference as possible between its initial and final stages.
The phases of Lead Generation: TOFU, MOFU and BOFU
In the marketing field, the lead generation process is divided into three macro-phases :
Awareness (awareness)
Consideration (consideration)
Decision (decision)
These three phases are also called Top of the Funnel, Middle of the Funnel and Bottom of the Funnel, that is, initial, medium and final phase.
funnel: TOFU, MOFU and BOFU
