Cart Abandonment Email

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Cart Abandonment by Industry Image via Statista You may also like: 23 Email Marketing Statistics to Dramatically Increase Your Conversions 19 Best Practices for Sending Cart Abandonment Emails and Increasing Conversions What is a Good Abandoned Cart Email Conversion Rate? Cart abandonment emails convert 1 in 2 people. And it's getting better. Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click-through rate, as you can see below. Cart Abandonment Email Open and Click Rates Image via Omnisend Cart abandonment emails were among the top 5 types of automated emails with a 2.

39% conversion rate as shown in the graph below. Automated Conversion Rate Image via Statista This is a good starting point, but your results may vary depending on the industry. Test different email layouts, design, and copy accurate mobile phone number list to get the best quality abandoned cart email conversion rate. Abandoned Cart Email Timing: How Many Emails Should You Send to Recover the Most Sales? Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to take action.

Reminding the consumer multiple times can lead to conversion. Make sure each email in your abandoned cart drip campaign contains different images and text. Be creative with your messaging to surprise and delight your audience. Here is our suggested abandoned cart email sequence: Reminder: Gently remind your customers about the items they left in their cart. Urgency: Create a sense of urgency by emphasizing that the cart is expiring soon or that the items are in high demand. Motivation: Add a stronger incentive, such as a deeper discount or a free gift with purchase.