What you shouldn't do is entrust your SEO to an agency and invest money in them without at least a basic understanding of what they actually do. Learn about the basics of SEO so you can not only look over your SEO service provider's shoulder from time to time, but also ask informed questions in advance.
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So, consider in advance what questions you want to ask potential SEO agencies to determine what SEO services you need. You should also ask potential agencies about their experience, successes, and approach so you can assess whether the chemistry is right or not.
The selection process for a good SEO agency
Once you've completed the steps up to this point, you should at least have a rough overview of SEO and the various selection criteria that define a good SEO agency. From here, you can actually research potential SEO agencies with whom you could consider working. Consider various aspects by looking at the websites, references, and case studies that the various agencies have to offer.
Selection process for the right SEO agency
Reputation and expertise of good SEO agencies
The first thing you should obviously check with an SEO agency is their reputation and expertise. Good SEO agencies have dedicated sections on their websites where they list their references and present case studies from past projects . An agency that has already implemented successful SEO campaigns for companies in similar industries is a good indication that they have the necessary expertise.
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