Account statistics and advertising effectiveness analysis for bloggers on Instagram

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Until November 2020, we knew trendHERO as a service for searching and checking bloggers on Instagram. For example, you could enter the login of any influencer and check it for cheating. Or find bloggers who are involved in fitness in Saratov. Or see who your competitors advertised with.

All of these examples are separate modules in trendHERO that help with buying advertising.

Instagram Account Analysis
In November, a new module was added to the service — Tracking. It is ideal for daily checking and analyzing the effectiveness of content. For example, this is what tracking subscriber growth looks like:



This is what the publication time analysis looks like:



An example of the dynamics of engagement physician database (Engagement Rate). On the graph we see a drop - the blogger either stopped boosting, or the audience lost interest.



Also, in tracking:

Tracking the dynamics of subscriptions (mass followers visible)

Engagement Rate Dynamics (you can see how the audience is getting involved)

Comparison of posts by likes and comments

Dynamics of posts (you can immediately see how the blogger posts and how often he deletes posts)

Top publications and top hashtags.