How to Automate Email Marketing

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Here's a step-by-step guide to email marketing automation.

Step 1: Decide on a tool
Segmentation, personalization, analytics, visual editor and other features are offered by special platforms. Depending on the cost, functionality and level of involvement, choose one of the available options, for example, a universal mailing service.

If you already use it, find out what automation options it offers. For example, the DashaMail service has a full-fledged CDP (customer data platform) - a system that creates a database of all clients and launches a personalized mailing for each of them based on the data received.

CDP collects information from different sources and combines it into a single profile for each subscriber. The client base is segmented based on this data. CDP allows you to launch communication with the client, including automatic personalized communication, if a certain trigger scenario occurs.

For example, if the price of an item abandoned in the shopping cart has dropped, the service will send a letter informing the customer about it, addressing the customer by name.
Here's a step-by-step guide to email marketing automation.

Step 1: Decide on a tool
Segmentation, personalization, analytics, botim database visual editor and other features are offered by special platforms. Depending on the cost, functionality and level of involvement, choose one of the available options, for example, a universal mailing service.

If you already use it, find out what automation options it offers. For example, the DashaMail service has a full-fledged CDP (customer data platform) - a system that creates a database of all clients and launches a personalized mailing for each of them based on the data received.

CDP collects information from different sources and combines it into a single profile for each subscriber. The client base is segmented based on this data. CDP allows you to launch communication with the client, including automatic personalized communication, if a certain trigger scenario occurs.

For example, if the price of an item abandoned in the shopping cart has dropped, the service will send a letter informing the customer about it, addressing the customer by name.