Research competitors in search results

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Do you know your competitors in the market, but do you also know those with whom you compete for positions in search engines (SERPs)? It often happens that the brands that rank high in search results are not the same companies with which you are actually competing for customers. For example, if you sell a specific spare part for an air conditioner, your competition in the real world will probably be other manufacturers and sellers of these parts.

However, in search engines, you can also "tug" for the car owner data same keywords with DIY blogs that advise on how to repair your air conditioner yourself. Researching your competitors in the SERPs can reveal other keywords and topics that you might not otherwise consider, which is why regular monitoring of your competition in search engines is so important. Thanks to it, you will gain a more comprehensive view of the competitive landscape and discover new opportunities for optimizing your content .

11. You’re overlooking keyword difficulty
Most keyword research tools provide information about keyword difficulty or how competitive a term is in the SERPs, but many marketers ignore these statistics and focus instead on search volume.

After all, if 50,000 people search for a term, a few of them will end up on our site, right?

Not if you fail to get one of the top three spots in search results because the keyword is too difficult to rank for.

Sometimes it's easier to place a term with lower volume and lower difficulty - and it will ultimately be much more lucrative.