how is the sales closing percentage calculated?

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(number of opportunities ÷ number of deals closed) × 100 = sales closing percentage

learning how to measure sales closing performance is a simple student data process. Your sales closing percentage is the number of opportunities created, divided by the number of deals that closed. The result of this calculation is multiplied by one hundred to get a percentage.

For example, on an individual level, if you add 100 opportunities to the pipeline and 40 of these opportunities close, your closing percentage is 40%.

100 opportunities ÷ 40 deals closed = 0.40

0.40 × 100 = 40% closing ratio

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how to measure the sales closing percentage
if you want to understand how your sales team is doing, you need to understand what your sales closing percentage reveals. This cold, hard math indicates the effectiveness of your sales strategy and the efficiency of your agents’ ability to get clients to sign on.