In order to know the number of clicks and openings of your emails, you have to review your metrics. Otherwise, you won't know if your campaign is really effective. And if you don't get the percentages you expect, you should improve your email marketing strategy .
Some of the techniques you will use will be closely linked to your goal of getting more clicks on your emails. That is why you should think carefully about your action plan. Remember that you must put mauritania email address yourself in your audience's shoes; you have to know them very well to be sure of what they like.
TABLE OF CONTENTS
Importance of click and open rates
Tips to get more clicks on emails
1.- Updated mailing list
2.- Segment your database
3.- Optimize emails for mobile
4.- Write an attractive subject
5.- Write in the first person
6.- Add a call to action
7.- Measure the results
Importance of click and open rates
Getting more clicks on emails
It's essential to know the importance of the click and open rates, since they will indicate the overall performance of your campaigns. For example, if the opening rate is high, it means that your audience identifies with the subject lines of your emails .
On the other hand, if your click rates are good, it means that the content of your messages is valuable to your audience . Do you realize this? It all depends on a well thought-out and implemented strategy to reach your target audience. Remember that they are the ones who provide those numbers with their actions.
There is no average rate, as they can vary depending on the sector, company size and from one audience to another. It is recommended that you take your time so that you can thoroughly review your reports at the end of each campaign. Check which factors could have affected the results.
After that, you can run an A/B test to test your campaign. Plus, it's an opportunity to fine-tune your email marketing strategy. You already know that the key to getting more clicks on emails is relevant content , so focus on creating interesting materials for your audience.
Tips to get more clicks on emails
Now it's time for you to learn some recommendations that will help you get more clicks on your emails. You already know how important this rate is for your campaigns, so it's important that you learn how to improve it. For that reason, pay attention and take note of the following tips:
1.- Updated mailing list
Poste restanteYou should keep in mind that it is not enough to have a full list of email addresses if you do not keep it updated . Sometimes, many people change their account or lose the one they had. Therefore, you need to make sure that the users you have in your database are active.
Additionally, there may also be new users interested in what you offer and it is your job to add them. It is recommended that you check the subscribers who have been inactive and proceed to delete them . It is easy to identify them, they are those people who do not participate with any email in the last 6 months or more.
If you don't want to delete them this way, you can ask them if they are still interested in your content . Or, to be more direct, if they want to continue being on your subscriber list. It is important that the subject clearly expresses the reason for the email so that the user opens it.
Another option is to ask subscribers to update their data. Take advantage of this opportunity to request information about their preferences in content, products or services, as well as the frequency of sending newsletters.
2.- Segment your database
Have you updated your email list? Great, but to really be successful and increase your click-through rate, it's essential to segment it. Do you see the importance of asking for data about their preferences? This will help you organize your audience according to their tastes, needs, and preferences.
Demographic information will also help you in this segmentation process. When you know the gender, age, location, among other data, it is easier to offer exactly what the audience wants . This, combined with their interests, makes an effective campaign possible.
But there's more, if you segment you can better adapt your message and offer, which will make it more attractive. Also, if you have a website you can direct clicks to that place, which will also help you with web traffic.
3.- Optimize emails for mobile
Email designed for mobileToday, consumers spend most of their time browsing on their mobile devices . For this reason, it is essential that you optimize your emails so that those who view them from their smartphones have the same experience as those who view them from a PC.
Below you will see some elements that will help you optimize your emails correctly and effectively:
Sender: One of the keys to improving the opening rate is to use a short sender name that is related to your brand . If it has more than 20 characters, it will be cut off, and if the user relates it directly to your company, they will not hesitate to open it.
Preview text: In this case, it is a brief explanation of the subject. You can add a call to action to make it more eye-catching.
Text formatting: Use large fonts to highlight titles, and keep the rest of the text in a size and font that is pleasing to the eye. Add optimized images that are not too large because they will take longer to load. And place eye-catching CTA buttons that are a size that is suitable for clicking.
Keep in mind that if your emails are easy to read on a smartphone, there is a high chance that the user will open it more than once. This is great for having a good opening rate and, therefore, clicks.
4.- Write an attractive subject
Mobile-optimized emails
One of the factors that most influences users when clicking on an email is the subject line. In fact, it is one of the most important elements for increasing the opening rate of emails. But how should it be? The most important thing is that it is direct and precise so that the subscriber knows what it is about.
