Reasons to intensify b2b telemarketing in summer
highlights
just like you, many companies think that telemarketing in the summer is a waste of time. However, it is important to keep in touch with your clients and potential clients throughout the year and especially in the summer, since manufacturing email list they receive fewer calls than usual . In this way, you will get them to remember you or keep you in mind because you will be one of the few who will keep in touch with them and therefore you will stand out above your competition.
Make sure they don't forget you
apart from standing out, another thing you will achieve is not being forgotten . Imagine that you have been contacting the company every month since september-october, holding meetings, offering promotions and solving problems. Your relationship is already more than established, but what would happen if you stopped calling them from one day to the next? What if they didn't hear from you for two or three months? Just like in romantic relationships, you will get your client to forget about you over time, causing all the work done to date to have been for nothing.
Less workload
we are all aware that the volume of work in the summer months is not the same as in the rest of the year and this is something to take into account. Surely it has happened to you that the person who makes decisions within the company is always so busy and with very high levels of work, causing him or her to never be able to receive you or speak with you for more than two minutes. In summer this will surely not happen to you.
As we have mentioned, these are months when work is more controlled and the desire for vacations causes productivity to decrease. Take advantage of this moment to call and have a longer than usual and also more relaxed conversation .
Easier to be heard
related to the previous point, having more time makes us more relaxed and also more willing to listen. Take advantage of telemarketing in summer to maintain longer, more fluid conversations . We don't recommend that you sell your products directly or get straight to the point as you would at other times of the year, but rather that you maintain more detailed and indirect conversations. Test the waters, try new strategies and sow your fruits to reap them later .
Testing the ground to prepare it for autumn
summer is an ideal time to try out new marketing strategies but also to take stock of how the ones you've already implemented have worked. In addition, with telemarketing you can prepare the ground so that in the autumn the sale will be easier to close . It's a bit like what we told you at the beginning. If clients forget about you, all the work of months will be affected but, if you keep calling them and they keep hearing from you, this will make the sale close much easier and faster in september .
As you can see, telemarketing is a good option in summer, since it will help you increase your sales during the rest of the year and your efforts to date will not be affected.
Do you want to have a productive summer and not miss any sales opportunities? We recommend this post on how to increase sales in the summer in the b2b sector where we will give you the keys to having a productive summer.
Stop getting discouraged thinking that summer is a bad time to sell and convince yourself that it is actually the best time of the year by taking advantage of the recommendations above.
B2b telemarketing
