05 April 2018
Year after year, we must keep an eye on digital marketing trends so that, as a company, we remain competitive in this digital world that never stops changing and reinventing itself. We present the latest developments in Online Marketing for 2018:
New trends
1. Chatbots: Customer service is becoming more and more virtual. Chatbots are the solution to offer personalized attention 24 hours a day, 365 days a year. This system generates responses to customers, which must be close and should not seem programmed or automatic. It becomes a complementary aid for the customer service department, denmark telegram data which serves to filter their queries and to solve problems with an instant connection. Customers are the most important thing and the ones that must be taken care of the most. That is why you have to satisfy them immediately, improving the experience, facilitating sales and, at the same time, also improving your brand image. For more information on how to get the most out of your chat, don't miss our articles: Chat Marketing and Chatbot, what it is and what it is for.
2. Video marketing : Audiovisual is the most attractive format and is expected to account for 84% of Internet traffic in 2018. It has become the king of social media and the protagonist of many communication strategies thanks to the ease of being consumed, shared and going viral. This favors organic web positioning and increases conversions. The content of the video must be useful for customers and must propose solutions to any problem that may arise, sending a message that is informative and easy to understand. For more information on video marketing strategies on YouTube, click here. The user has to understand and remember it, which is why it should last between 1 and 2 minutes and be short and concise. Specifically, live broadcasts are the ones that have gained the most prominence in the digital world, through applications such as Facebook, Instagram or Periscope. Users receive a notification when the live video starts and can interact by sending comments during the broadcast. Many companies already use this resource in their campaigns, events, presentations, etc., while receiving feedback immediately. Ephemeral content is also used, as is the case with Facebook or Instagram stories , or with the Snapchat application.
3. Micro-moments : Siri and Google Voice have changed our mindset when searching for information. We normally use very loose keywords and no articles. Now, however, the search is more complete, with longer and more natural sentences. When the user consults any topic that comes to mind on their mobile phone, they expect to find the answer and feel satisfied with the information provided. The most important thing is that they receive relevant information in a single click, whenever and wherever, to gain their trust. You have to anticipate the thoughts of users and focus the keyword strategy taking into account the questions they may ask. The content created by the web must be based on their needs and focused on resolving the doubts of micro-moments. Let's keep in mind that 96% of people experience at least one micro-moment per day.
4. Respect personal data : As of May 25, 2018, compliance with the new European data protection regulation will be mandatory. Companies that manage data of European citizens will have to comply with this single legislation .
Trends that continue
5. Mobile browsing: More and more web visits are made through mobile devices thanks to optimized web design that allows for adaptation. Pages must be attractive and load quickly to ensure an optimal user experience. This is possible thanks to the open source Google AMP (Accelerated Mobile Pages).
6. SEO: The importance of organic positioning on Google continues to grow in digital marketing strategies . The use of keywords in all online content is essential to improve SEO . Google My Business also provides a lot of visibility, with customer reviews, Google Maps geolocation, etc. Many people go online to look for information to make their final decision.
7. Influencers: Today's consumption depends heavily on everything promoted by influencers. Whether through Instagram or a blog, their influence adds value to the brands that have fallen into their temptation. In this way, you aim to capture the attention of the target audience. But you must also bear in mind that any of your customers can become an ambassador for your brand. If the consumer has had a good experience with the product, they will speak well of it and promote it among their social circles. Therefore, advertising and dissemination at zero cost through social networks. The objective, therefore, is to convert loyal customers into influencers, who will defend your brand. And for this to be possible, you must be alert to their needs, connect with them and serve them in a personalized way.
8. Email marketing: Although many believe that it no longer has the same influence as before, email marketing is still a very useful tool to connect with the target audience . Of course, it must be segmented to meet the objectives. With sliders, surprising images and surveys, among others, emails are more entertaining and achieve interaction with the user.
*At Kiwop we work to offer you the most innovative services. Contact us to create a digital marketing strategy that adapts to the needs of your company.
If you want to read more about Marketing trends, don't miss our recent article on Digital Marketing trends in 2020, many of which we have discussed here today continue to be maintained .
