Luis Herrera
Apr 22, 22 | 7 min read
how_to_make_a_contest_on_instagram
Reading time: 6 minutes
On the path to becoming a social media influencer , it is necessary to carry out various strategies to attract, entertain and retain the audience. In that sense, learning how to run an Instagram contest to gain followers can be a turning point for your account.
Are you interested in learning all about this topic? Read until the end!
It is a reality that brands are increasingly betting on having a greater digital presence , especially in applications and social platforms such as Instagram thanks to being the second most downloaded app in the world.
However, the sheer number of options out there that guarantee success in attracting followers can be overwhelming. That's why in this post we'll tell you how to run an Instagram contest to gain followers.
How to run an Instagram contest to gain followers?
Running an Instagram contest to gain timor-leste email address followers goes way beyond simply posting a few conditions and offering a prize to the winner. This alone may get some people to join your initiative, but there will be no reason for them to feel engaged with your brand.
Ultimately, when this type of initiative is carried out, the general objective that is expected to be achieved is, precisely, to generate an audience that is sufficiently similar to your brand so that a link is then created between you and them.
Many of the "giveaways" we see every day on Instagram and other social networks are focused on just increasing the number of followers and completely forget about attracting an audience that is truly interested in the identity, message and mission and vision of the profile.
Now, to ensure the success of the contest, there are fundamental steps that we have summarized as follows. We will tell you which ones below!
Choose the type of contest
Just as there are a wide variety of tools for publishing on Instagram, such as the feed, reels or stories, the number of options for running contests is only limited by the imagination of the creators.
This makes it easier for account managers to use maximum creativity to give this initiative the possible concept.
To help inspire you, we'll give you some of the best alternatives on how to run a contest to gain followers on Instagram.
For likes
This type of contest may be the most common within the platform and, of course, the easiest to carry out because it is simply based on asking for " likes " in order to deliver the prize.
One of the main benefits of this format is the simplicity that characterizes it, allowing your creative team to focus on other areas, while stimulating greater participation and brand awareness .
By comments
This is a type of contest very similar to the previous one, since the user only has to comment on a phrase or hashtag in the post to participate.
One of its main benefits is the possibility of asking people to tag several friends to compete for the prize, because this way they will have a greater chance of winning. In addition, it generates more traffic to the brand's profile.
By publications
Photo challenge contests are perhaps the most popular and engaging format on Instagram.
Here, users are asked to upload a photo or image to their feed or stories showing the brand's products or services and use a specific hashtag or tag generated for that campaign. This will also help your brand to repost this content and increase engagement, obtaining the famous user-generated content or UGC .
