Sometimes, choosing one of these strategies to implement in your company petroleum manufacturers email lists is not an easy task. That is why, in this post, we want to tell you the difference between account based marketing and inbound marketing and which strategy best fits your b2b company.
Account based marketing vs inbound marketing, what does my b2b company need?
Inbound marketing
inbound marketing strategies are those that combine marketing with advertising and their purpose is to capture the customer's attention by attracting leads to convert them into customers .
Inbound marketing is based on content to attract customers . It involves offering them all kinds of valuable or interesting content. To do this, segmentation plays a fundamental role.
Segmenting users by geographic area, age, type of company, etc. Helps to create strategies and campaigns specifically designed for that user, thus ensuring that the content is of interest to them and will provide them with value.
Content marketing , seo , social media, advertising, analytics, email marketing , among others, are some of the actions that influence the planning of an inbound marketing strategy.
Within the b2b sector, thanks to segmentation, this strategy allows you to reach all potential customers by creating specialized content for each segment . The idea of inbound marketing is to attract only those customers who are really interested in your products and services, targeting them exclusively. All this, speaking to them in their language, reporting solutions to their problems and offering them an exclusive service that will make their daily lives easier.
