Graduated in marketing and economics, what did you want to be when you grew up?
As a child, I had no idea about the existence of marketing, but it was always clear that I liked to communicate. I played with my brothers and cousins recording invented radio programs on a cassette , we designed our own magazine, everything revolved around communication.
Then, in my adolescence, I discovered the world of marketing and advertising through an article we were made to read in class, and I understood that this was my path.
You started working for Banco Macro as a Communications Support Intern and then you were promoted to Senior Advertising Analyst. What were your first experiences in the world of advertising like?
They were exciting, they were my first steps working in what I really liked.
Although when I was at university studying Marketing, I had several classes focused on advertising, it was at the Bank where I really learned what that dynamic world was like , from planning a great campaign to running an original to come up with the super last-minute credit card promo.
We were a team of young people with a lot of enthusiasm, so even though we worked long hours, we did it with passion.
You then became responsible for marketing for Argentina and Chile at Canson. How did your duties change compared to those at Banco Macro?
