Augmented reality is basically the combination of virtual objects with real-life scenarios. How does this help businesses? It gives them the opportunity to demonstrate their products and services without the need for an actual visit.
It is not a concept that should be confused with virtual reality, but… How do they differ?
The difference between Virtual Reality and Augmented Reality
They are closely related concepts, but they have different uses and characteristics.
Virtual reality is a fictional environment created with technology to give a singapore phone number list realistic feeling regarding the objects and situations presented in the simulation. While augmented reality is exactly the fusion of the real world with the virtual world for purposes of utility for everyday life.
In essence, the difference lies in the interaction that these technologies have with the user and in the uses that each one can have.
Now, virtual reality has not yet had an impact on online commerce , but augmented reality has made a great leap in this area and companies in Mexico and around the world are taking full advantage of it.
The following are the main uses that organizations give to augmented reality.
Experimental marketing
This is one of the most interactive ways companies can attract the attention of their consumers.
The most popular alternative that this technology offers is interactive billboards. These are advertisements that contain hidden codes. When a person uses the application related to the advertisement to view it through the camera, the screen will display a related animation or video.
Interaction with the product
Augmented reality took its first steps in marketing through this application. Ikea, an American marketing company similar to Walmart, uses this technology through its mobile application to sell furniture and other home accessories. There are already several companies in Mexico that implement this application to promote their products.
It is a use that allows the user to see the products inside their home before purchasing them.
Interaction with customers
