«Active engagement on LinkedIn is the best way to say, 'Look at me!' without saying, 'Look at me!'»
Bobby Darnell
LinkedIn is a social network for business-related activities and a great place to start building your company's brand. If you want to promote your content and increase engagement, read on for 6 key steps your company can take to improve engagement levels on LinkedIn:
#1. Short, informative native videos
Video content is very popular on LinkedIn today because it is short and concise. Short videos are great for providing information in less time and effort than reading a long post or clicking through a blog.
Native videos on LinkedIn can be anywhere from 3 second cambodia telegram phone number list s to 10 minutes long, depending on what your company wants to share.
Short native videos offer more value than links to new content and get more attention on LinkedIn because they are short, informative and easy to watch.
#2. Write content directly on LinkedIn
Most LinkedIn users share content to drive traffic to their website, blog, etc.
If you want to increase engagement, stop sharing often ignored links and take advantage of LinkedIn's native content system.
Connect with your audience by producing short stories on the LinkedIn platform. This method won’t drive direct traffic to your website, but it will focus on long-term results and building your brand at the same time.
Start using the “Write an article” feature on LinkedIn to post short stories that focus on storytelling to keep LinkedIn users engaged. Use this opportunity to write about small images and pieces that you wouldn’t normally post on your blog.
#3. Test and measure
Test different tones, different content sizes, and different formats. You need to measure what generates the most engagement. Repurpose content you've posted on LinkedIn that hasn't generated a response and republish it in a different format.
The only way to know if something works is to try it.
#4. Find the right amount of posts on LinkedIn.
How often do you post content on LinkedIn? And are you sure it's an optimal frequency? It's understandable that you don't want to become spammy, but you may be posting much less than your audience expects from you.
How do you find out? Test and measure to find your ideal posting frequency. It's important to stop looking for content frequencies and schedules; your audience is unique, and what works for others may not necessarily be what works for you. Do your research to draw your own conclusions.
#5. Be original and authentic
Authenticity is the key to growing your business. To be authentic on LinkedIn, stay true to who you are, what your business does, and who your audience is. It creates value and benefits for your LinkedIn followers, while also enhancing your image.
Find your business's personality through your content (style and tone) and your audiovisual assets. Your brand will become more established through repetition of concepts. It will be easier for LinkedIn users to remember your brand image if you stick to your identity every time you publish new content.
#6. Invest in reaching the right audience
If you want to reach a specific audience effectively, it is better to invest. Take advantage of the targeting tools offered by LinkedIn, for example, you can segment by job title, etc.
