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The entire Marketing scenario, especially Digital Marketing , was revolutionized from the moment social networks were born . These sites, which bring together many millions of users, have opened new paths that previously did not exist or were too complicated for brands to reach their audiences more easily.
We now have an easy-to-use tool at our fingertips that allows us to share content with france email list people around the world in a mere matter of seconds.
Many people use social media for personal reasons... However, if you have a business and have not yet created an active presence for your brand in this online medium, then this only proves that you are falling behind. As you continue reading this post, you will quickly be surprised to realize how using social media can boost your brand.
In this post, we present 5 reasons to understand why you should promote your company on social media.
Increase Traffic
Anyone who has a website always has a specific goal: to increase traffic steadily. Therefore, social networks are currently one of the best vehicles for channeling visitors. Not to mention that users coming from social networks are those who, on average, spend more time on websites. For a long time, only search engines were used to drive free traffic through the best SEO strategies , but social networks now account for a large portion of that traffic.
Improve SEO
With the constant updates made by search engines, there are more and more page results being indexed due to the concrete propagation on social networks . These are the famous social signals that many experts refer to. If you are using Facebook , Pinterest or even Google+ then know that the search engine algorithms will take these social results into account.
Improve Engagement
Communication is important for any business, but positive engagement with your customer base can significantly improve your brand's reputation. Social networks are excellent for achieving this purpose, as they allow brands and users to interact freely and quickly.
Reinforce Branding
Since each brand is unique, companies have a strong chance on social media to create and communicate their personality, improving their branding in the minds of consumers. The way they interact with the audience, the appearance of the fan page, the content shared... Everything counts to help create an image that reflects the spirit of your brand!
Mobile Access
Mobile is an emerging trend that shows no signs of stopping... and is especially associated with social networks , as most users use Facebook and Twitter (and many other networks) from their tablets and smartphones. It is important, however, that your website is responsive to adapt to different screens and thus ensure that traffic, when entering your page, is satisfied with the content it finds.
