SEO is one of the most important strategic foundations of e-commerce. The main objective of SEO in e-commerce is to ensure that your company's products or services appear when your potential customers perform searches related to them, in order to increase visibility in the online channel of your e-commerce and better understand the needs of your customers by analyzing their search intentions.
If an online store does not appear in the first 10 results on the first page of Google when potential users perform related searches, it will not get visitors ; if you do not work on the SEO of your e-commerce, you are invisible.
This article is aimed at companies that see online sales as an opportunity to sell more, grow and expand.
SEO for e-commerce
At Kiwop we want to give you 7 keys to improve your e-commerce and sell more .
1- The correct selection of keywords to position your ecommerce
This is the first action you should take before implementing any SEO strategy. To choose the best keywords for your ecommerce , you must fully understand the search intent of your potential customers , as well as their behavior in their purchasing process related to the product or service you sell in your online store.
Keywords selection must be related to search intent . Search intentions during a purchase process can be:
Informational: Users are looking for information about a problem, different solutions or a specific solution.
Navigational: Search for brands or specific results.
Transactional: Search with the objective of purchase
Define the Keywords related to the search intent:
Analyze keywords and categorize them for search intent. Consider the seasonality of keywords related to your product or service. Finally, define the key keywords for your business model . Don't forget to track keywords regularly.
The use of tools is essential. We propose the following SEO tools to define keywords in relation to the search intention during the purchasing process of your clients:
Google Keyword Planner
Semrush
Ahref
Sistrix
Google trends
Google Suggest
2- Content strategy related to your ecommerce
A keyword-based SEO strategy can help you appear on the first page of Google results, but ranking on the first page of results will not help you sell.
To sell more, it is essential that you differentiate your product or service from those of your competition.
Providing information for your potential client in a unique way is a technique that can attract users interested in your content and establish a link between new users and the personality of your brand and your products.
Content is King
Bill Gates
Define your content strategy
When writing content in your SEO strategy for online stores , you m brazil telegram ust take into account the keywords to position in each type of content, and as we mentioned above, categorized according to the search intent.
AIDA Method : Attention, Interest, Desire and Action.
Writing content based on interesting topics . It is essential that your Buyer Persona is interested in the content for the strategy to work .
Enhance content in different formats: Video content, copy, infographics, etc.
3- Correct indexing of the e-commerce pages
If the pages of your online store are not included in the search engine rankings, they will never be seen by our target audience because the search engine will not display them in its searches.
Google Search Console
To correctly index your e-commerce pages , analyze the status of your website with the Google Search Console tool . Then, make a list of all the errors and problems that occurred during the indexing process.
4- WPO: Web Performance Optimization
Search engines analyze your website and at the same time the behavior of users. If the user continues browsing your e-commerce site, search engines understand that your online store is a good result to show in their users' searches.
So the key is not only to please Google, but also users.
The goal of an eCommerce is the sale of products, which can only be achieved through usability or user experience and web performance optimization WPO . The results of your eCommerce being fast and user-friendly are many: you can increase the number of page views, more visit time, better rankings in Google and at the same time, more sales .
Remember that in less than 3 seconds of waiting, 57% of users abandon the page .
To analyze the current performance of your ecommerce, you can use Google Page Insights , where you can extract relevant information about which aspects you should improve in your online store. If you need help, at Kiwop we are experts in WPO , contact us for more information.
5- Optimize the On-page SEO of your eCommerce
To fine-tune your e-commerce SEO, it is essential that you dedicate efforts to improving on-page SEO, taking into account the following aspects:
on-page seo
Kiwop On-Page SEO
10 points to improve the on-page SEO of your e-commerce.
Hierarchy of titles Headings
Information Architecture
Mobile Version
Friendly URLs
Rich Snippets
404 error pages
Loading Speed (Page Speed)
Duplicate Content (Paginations)
Robots.txt
Sitemaps
6- Go for off-page SEO
Off-page SEO consists of obtaining links from other pages, thereby increasing our notoriety and relevance in the eyes of Google, and at the same time gaining visibility in the eyes of our users.
It is important that the links obtained are relevant links, otherwise, the eCommerce may be penalized by Google and lower its position in its ranking.
How to get relevant external links?
