Jesus Cardenas
May 8, 22 | 5 min read
information poster
Reading time: 4 minutes
Among the many techniques and resources that syria email list exist in traditional advertising or propaganda, information posters are a very effective factor when it comes to attracting interest in a brand through physical channels.
When a company, especially an SME , begins its journey in the business world, it is advisable to make use of all the disciplines and areas that can favor its positioning in the market.
An information poster is an important element to show potential clients and consumers of a business in a visual way some important information that you want to convey.
What is an information poster?
What is the purpose of an information poster?
Differences between an informative poster and a formative one
Characteristics of an informative poster
Now, do you know what it is?
What is an information poster?
In short, it is a visual representation of some relevant information for users or clients of a brand , organization or institution that they should know, before, during or after using their products or services.
It goes far beyond the famous posters, as they are focused on attracting attention and transmitting a message in a clear, simple and accessible way.
These can be the physical support of some type of advertisement , message or design that you want to position in front of people, whether on paper, cardboard or similar material and that carries visual, textual or typographic content.
What is the purpose of an information poster?
Without a doubt, this is one of the most common forms of communication in our history, as it allows a message to be produced and disseminated on a massive scale, without much effort or necessary resources.
However, it works on a small scale, as it is only observable by people who are nearby and, of course, their gaze is drawn to them.
Its primary function is based on the mission of informing, whether for public use - such as indications, alerts and preventive campaigns - or, also, of an advertising nature such as those intended to promote a product or service.
Whatever its objective, the information poster is a vehicle for communication and its purpose is to be a reference and generate some reaction.
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Differences between an informative poster and a formative one
Now, once you know the concept of an informative poster, it is very likely that you also think of training posters as the same thing, however, they are not.
What is a training poster?
They are used mainly as a means to stimulate the generation or establishment of some specific habits.
Training posters are intended to shape people's behavior, for example, to encourage actions related to:
Hygiene : such as washing hands, separating garbage in specific containers, wearing face masks, among others.
Safety : such as prohibited items inside an office, recommendations to avoid fires, use of instruments, among others.
Order : reporting recommendations when using work tools, directions for taking turns in customer service offices, showing waiting areas, among others.
Generally, training posters use images over text and express the message to be conveyed in a graphic and simplified way to ensure understanding.
Differences with the information poster
So, if we take into account that the information poster is designed to communicate information related to courses, products, social events , among others; we can say that it differs from the training posters essentially in its format .
That is, while an informative poster is dominated by text and communication about some fact of interest, the formative poster aims to communicate some desired behavior for a specific task or activity.
