1. Define your corporate identity
If you have already defined your corporate identity, great, you will save a lot of time. However, if you have never stopped to think about your company's values, logo, typography and corporate colours, it is time to invest time in defining your identity to highlight what characterises you and differentiates you from your competitors.
2. Set Social Media goals
Once you have defined your corporate identity and know who you are, it is time to think about what you want to achieve through your social media activity.
In the context of social networks, comoros email address there are mainly three objectives:
Reaching new audiences (reach).
Retain customers.
You can focus on just one of the three goals, or you can tailor your social media marketing strategy for each platform . For example, you can pursue the first two goals on Twitter, and the third goal on Facebook.
These objectives may change over time as new social networks, strategies or other objectives may appear.
3. Choose social networks
If your company already has social profiles, it's time to make a list of all of them. Even if it's a social network that is neglected, we want to make a list of all the social networks in which our company has an account.
The same applies if you don't have any social media. It's a good idea to make a list of all your social media networks so you can then select those that best fit your social media strategy .
