There are plenty of options out there, and SendGrid is a popular one. However, it may not have everything you want or need, so we’ve created SendGrid alternatives to help you choose the best ESP for your email marketing needs.
What does SendGrid offer?
SendGrid is an email marketing tool that helps with transactional and other types of emails. It is designed to eliminate headaches and can provide the infrastructure you need when creating and sending email.
Why People Switch from SendGrid
Although SendGrid is quite netherlands phone number library reliable as an email marketing provider, we found that many people are looking for SendGrid alternatives. It mainly has to do with the newer pricing structure, which makes it quite expensive.
Plus, the features it offers may not be ideal for your business. Many people don’t necessarily want transactional emails, but this is most of what SendGrid offers. Let’s take a look at some of the top SendGrid alternatives for your email marketing needs.
1. Active trail
ActiveTrail calls itself an all-in-one provider for all your email marketing needs. It is a web-based solution, so you don’t need to download anything to use it.
Welcome to ActiveTrail
Characteristics
With ActiveTrail, you have access to advanced templates, all of which are mobile-responsive. There is also SMS sending, marketing automation, survey tool , and various optimization features. Plus, you can create landing pages, build signup forms, and it works for eCommerce sites too.
ActiveTrail Features
Pros:
Easy to navigate and affordable
Various optimization and testing functions.
Relevant integrations available
Contras:
There are no e-commerce workflows without an API
No 24/7 support
There is no option to test errors or connect to external APIs
Prices
ActiveTrail Pricing
While there is no forever free plan, the prices aren't that expensive. The Basic plan costs $9 per month for 500 contacts. You can send unlimited emails and have one user. There are also Zapier integrations, A/B testing, surveys, landing pages, and many other perks.
For $14, you can get Plus, which also gives you 500 contacts and everything in the Basic plan. You also get 10 users, enhanced security features, and AI-based predictive delivery. Smart pixels and webhooks are also available.
Lastly, you have Premium, which goes up to $351 for 500 contacts. However, you get all the features available from ESP. With it, you get unlimited users, priority support, and on-demand training for your entire team.
For whom?
ActiveTrail is great for a variety of marketing professionals. However, you do need coding knowledge to get the most out of it. So, if you don’t have a development team or the ability to do it yourself, you might be missing out on useful features.
2. Mother
Emma is a different kind of email marketing platform. It’s not located around all the other tech hubs, but instead is based in Nashville, TN. However, it has many offices in major areas, such as Portland, Oregon, New York City, and even Australia.
Emma welcome
Its atypical approach to email marketing is why it is one of the top SendGrid alternatives. You will find it easy and enjoyable to use, and the staff is there to help you regardless of your needs.
Characteristics
The features you get with Emma are similar to other email marketing products. There's segmentation, dynamic content, A/B testing, and some integrations. You also get access to email templates, the drag-and-drop editor, and real-time analytics/reporting.
Emma's Features
However, to remove the Emma logo from your emails, you need to get the top tier, which is too expensive for most entrepreneurs. You also need the top tier if you want to change people's permissions and create custom templates for your business.
Pros:
Various templates available
Great customer service
Easy to use and navigate
Contras:
Few integrations
Annual contract required
Prices
emma prices
With Emma, there are three plans, and all of them require an annual contract. The first is Pro at $89 per month for 10,000 contacts. With it, you get the standard features, such as API access, integrations, A/B testing, and various segmentation tools. However, it’s only good for one user and workflow.
Then, there’s the Plus plan, which gives you everything from Pro with unlimited workflows and 10 users. You also get the Landing Page Builder , custom API automations, and Inbox Preview. It costs $159 per month for 10,000 contacts.
Lastly, you have Emma HQ, which costs $279 per month for 10,000 contacts. You get everything from Plus, plus unlimited admins and workflows. It also allows for private branding, custom templates, style locking, and gives you an approvals dashboard.
For whom?
Emma is primarily aimed at small businesses, but the pricing structure makes it difficult for these companies to afford. While it may work for medium to large businesses, it may not have the automation and marketing features you want. Plus, its one-year contract puts off almost every business imaginable.
3. Send loop
If you're interested in a beginner-friendly email marketing tool, Sendloop has you covered. It's designed for small businesses and offers a variety of services, from email newsletters to marketing options.
Welcome to Sendloop
It mainly focuses on providing comprehensive features that are easy to use. That way, you can create emails quickly. Plus, it offers lower costs than some of the others without compromising on scalability and navigation.
Characteristics
Send Loop offers a lot of features. Often times, the integrations aren't that great with email marketing providers. However, the integrations with this service are easy to use and you don't have to consider many third-party software options.
Loop Send Functions
We also like email boosting, which increases the open rate of emails. That way, more people will see your emails and want to know more about you.
The real benefit here, however, is the 100+ email templates available, allowing you to pick one and drop your content in. The drag-and-drop feature makes it even easier!
Pros:
Excellent integrations
Easy to use interface
Cost-effective email marketing solution
Contras:
Problems with reports and analysis
Few training options
Prices
SHIPPING ALTERNATIVES
Sendloop has a different pricing structure than other SendGrid alternatives. If you send emails frequently (daily or weekly), you can pay $9 per month, though this is based on your specific needs, and the starting price is for 500 subscribers.
Those who only send emails occasionally can spend $10 per 1,000 emails sent. Regardless of your sending requirements, you'll get all the features available.
For whom?
Since Sendloop is so easy to use, it's ideal for SMBs, but it also works well for eCommerce businesses and creatives (those in the digital world).
4. SendX
If you're interested in affordable, feature-rich software, SendX might be ideal. With it, you can build your email lists, design special emails, and much more. Although it's aimed at small businesses, we think it might be too expensive for that.
Welcome to SendX
Characteristics
As far as SendGrid alternatives go, SendX might be ideal. You can send unlimited emails to your subscribers and you’ll only be charged for the contacts you have. Plus, we like that the platform optimizes your campaign based on over 30 different parameters. These include time zone, email client, and more.
