As Steve Jobs said, “Details matter,” and in emails, that’s more than true. The impression you make on your subscribers can influence their opinion of your company and their purchasing decisions. That’s why it’s essential that your emails contain elements that not only represent your brand, but also seem memorable to your subscribers.
In this post, we’ll look at some of the best practices estonia phone number library for professiona l email signatures, a detail that could impact your image.
In this article:
The Structure of an Effective Email Signature
Best Practices for a Professional Email Signature
How to Create an Email Signature with SendPulse
Now it's your turn
The Structure of an Effective Email Signature
An email signature is a content block at the bottom of an email that can contain text and images. Similar to a business card, an email signature serves both as a source of information for a user and as a representation of a company or person. An email signature can give off different vibes, from serious and corporate to fun and friendly, all depending on the content and design of the signature.
There are no hard and fast rules about what elements of an email signature should include, but we recommend adding the following:
name and surname;
position in the company;
company name;
contacts;
photo of a person.
This information will help you establish a personal connection and get closer to your audience, especially if you use a high-quality photo of the company representative. According to Instagram research, photos with people's faces get 38% more likes and 32% more comments than any other image.
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Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.
Best Practices for a Professional Email Signature
To show you some good options on how to make your business email signature more memorable and representative of your brand, we took a look at several examples of professional email signatures from various brands. It helped us come up with several email signature best practices in terms of strategy, content, and design.