This new paradigm makes it essential for business owners and professionals to understand the importance of Internet content for companies , thereby achieving positive value for both the image and the possibilities of any business.
Table of Contents
What is content marketing?
Uses of content marketing
Differences between copywriter and digital editor
What products do marketing agencies offer?
What can a content strategy bring to my company?
Tools to create quality content
* Estimated reading time 5 minutes
What is content marketing?
Within the field of marketing, there is what is known as content marketing , which 99 acres database the ability and knowledge through which we can understand the needs of users, so that we can provide them with a solution to all their questions in the clearest and most complete way possible.
This is done through the creation of content by digital journalists and editors , which must be attractive and address the reader's concerns, offering additional value that improves the image of any project or business, while making it understood that it is capable of offering solutions for any area in which it operates.
It should be noted that talking about content marketing and promotional content are not the same thing , since while the latter aims to "sell" the company's image, content marketing needs to go further, offering a real solution to users and providing information that will be useful and relevant.
Uses of content marketing
Content marketing is characterized by its ability to attract potential customers in a much more natural way, offering content that is attractive and motivates participation.
Through content marketing, we will organize a strategy that allows us to achieve different benefits for our project, such as:
Increase traffic as well as sales.
Achieve a direct connection with the client.
Solve user queries and problems.
Achieve better positioning in search engines.
Transmit and create new values.
Motivate participation and get the potential client involved.
Web Marketing 360
WEB SEO
Organic Positioning
SMEs and self-employed
Consult
Differences between copywriter and digital editor
Although both copywriters and digital editors aim to create valuable content that provides a benefit to the reader, there is a main difference between them, which is the objective of the written article.
While the digital editor creates a text that is attractive to the eye, provides interesting data, is creative, offers information and at the same time adapts to SEO requirements, the copywriter focuses on a more commercial task, that is, creates advertising articles through which he seeks to attract the reader's attention to a specific company or business, for which he must understand their motivations and needs while offering greater entertainment that even allows generating new emotions in the reader.
It is important to remember that a page whose text focuses exclusively on SEO positioning may attract visitors, but once the potential client is inside, if they do not find a solution to their problems or are presented with convoluted texts and strange expressions, in the end it is very likely that they will not trust our products or services and will end up leaving again to look elsewhere.
