By multiplying the number south africa phone number library of articles that deal with interesting subjects for your prospects, Position yourself as an expert : as its name suggests, the corporate blog has a professional vocation. It must therefore convey serious articles, which will allow you to communicate on a know-how, that of your company. Nurture leads ; in other words, nurture the customer to encourage their path to purchase. Blog articles are a pillar of lead nurturing : they provide the prospect with regular content and build loyalty to the company.
Distributing them on social networks or via a newsletter creates a regular meeting with your prospects, which increases your chances of converting them into a customer. Blog articles are an excellent pretext for publishing on social networks and emailing; they create a regular meeting with the prospect, until they are a customer and beyond. Convert your prospects into customers : the blog is a vehicle for informative content, of course. But the long-term goal is to interest your prospects with articles that target their issues, before directing them to a commercial offer and converting them.
