Off-Page SEO : Actions that are carried out outside our website and that involve third parties. For example, through a strategy focused on increasing the number of external links ( backlinks ) that point from other pages to our website.
Local SEO : Actions carried out to position a website within a specific geographic area.
SEM : This is the acronym for Search Engine Marketing and consists of buying advertisements in search engines in order to attract the attention of potential clients or consumers.
Sitemap : A list of all URLs on a website. This file is used by search engines as an overview of all available content and to better understand the structure of a website.
Conversion rate : This is the percentage of conversions that occur out of the total number of website visits multiplied by 100. This is an important KPI for SEO campaigns, as it allows us to determine how the proposed strategy is working. To do this, we need to measure both the leads (the people who give us their data) and the sales.
For example, if we define a conversion as burundi email address each person who fills out a form on our website (a lead), if we receive 200 visits and obtain 14 leads, the conversion rate would be 7%. That is, the result of applying the formula (14/200) x 100.
White Hat SEO : In contrast to Black Hat SEO, these are techniques that attempt to position a website legitimately, through the use of good SEO practices.
We hope that the terms in this small SEO dictionary will help you become familiar with the basic terminology related to web positioning.
and implement customized SEO strategies for each of our clients, establishing the different KPIs that are essential to achieve an improvement on the website, as well as in the sale of services and products.
