Something like a simple puzzle with a photo of the mall's

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If a user has participated in a game, had a good time, and also won a prize, they will recommend it to friends and family so they can try it too. If one of your goals is to increase the contacts in your CRM , this type of dynamic is the best for you. And, if what you want is to increase your brand loyalty and engagement , you are in the right place, because we are going to see some examples of gamification campaigns for shopping centers and retail, which will make your goals within reach.

Gamification ideas that will solve your campaigns
1. Contests
Contests are a great way to get our customers to become content generators . Competitions for the most voted photo, the funniest video or the most entertaining micro-story help to create a community by encouraging interaction and generating a certain competitiveness.

A good example of the success of this type of action is the pet photo contests. No one can resist a photo of a kitten or an adorable dog. The celebration of World Animal Day, on October 4, can be a good opportunity to launch a promotion in which the photo with the most votes wins a batch of pet food.

This type of promotion will help you increase interaction and engagement with your community.

Gamification for shopping malls and retail marketing: pet photo contest
Bannister Global's World Animal Day campaign for CC. Peñacastillo.

2. Classic games brought to the burkina faso email address online environment
The most classic games, such as puzzles, word searches or memory games , are always a hit. They are easily adaptable to any campaign and can have a great impact on brand image.

mascot, which customers can complete in a matter of minutes, can help improve engagement, brand awareness and customer loyalty if it is linked to a direct gift for all participants or a raffle among all people who participate.




BG-back-to-school-traditional-game
Bannister Global's back-to-school campaign for CC. Plaza de Aluche.

3. Advent calendar
Advent calendars have been very popular for a few years now, and almost every retail brand has their own. Every day, from 1st to 24th December, you open a box to discover the surprise inside. The surprise effect is always a good magnet.

Christmas is a crucial time for shopping centres . At this time you should bring out the big guns to deck out the centre and activate the best campaigns that attract all eyes. And the advent calendar is a piece that should not be missing . A great way to get it up and running is to hold a daily draw for 24 days for all customers. The claim that every day you have a new chance to win a prize is not to be missed.